First, please remember to quote your code with backticks.
Strictly speaking I’m not sure you can do what you want. The Symbol("PURCHASE") only refers to a column of a DataFrame when it is actually passed in to one as df[!,Symbol("PURCHASE")]. Outside of that it will just look like :PURCHASE, which is just a variable of type Symbol.
What you could do is to define a function like so
findsuccess(v) = findall( x -> x == "SUCCESS",v)
and then pass to it the DataFrame column findsuccess(df[!,Symbol("PURCHASE")])