You can do this
param = "newvar"
julia> using DataFrames
julia> param = "newvar";
julia> DataFrame("StartPoint" => [1, 2], param => [3, 4])
2×2 DataFrame
Row │ StartPoint newvar
│ Int64 Int64
─────┼────────────────────
1 │ 1 3
2 │ 2 4